A recent OUP ELT blog about the language legacy of the Olympics included some examples of nouns being used as verbs. Competitors no longer stood on the podium and won a medal, but podiumed andmedalled. Athletes also finalled (reached a final) and PB-ed (achieved a PB, or Personal Best). Even Lord Coe, Chairman of the Organising Committee, got in on the act when, prior to the games, he told the nation that ‘The London Olympics need[ed] to legacy’.
This conversion of nouns to verbs is known as ‘verbing’ and it has been around for as long as the English language itself. Ancient verbs such as rain and thunder and more recent conversions such as access, chair, debut, highlight and impact were all originally used only as nouns before they became verbs. In his book, The Language Instinct, Steven Pinker tells us that ‘Easy conversion of nouns to verbs has been part of English grammar for centuries; it is one of the processes that makes English English.’
Verbing exists essentially to make what we say shorter and snappier. It can also give a more dynamic sense to ideas. Conversion is easy and therefore common in English because, unlike in many other languages, the base form of the verb does not take a separate ending. Verbs converted from nouns are all regular and the past forms have an -ed ending.
Today, noun to verb conversion is particularly common in the field of technology, especially when it comes to the internet and digital communication. See more..